PRaction is a student-run public relations firm parented by the award winning Anthony J. Fulginiti Chapter of the Public Relations Student Society of America (PRSSA) at Rowan University. Members expand their professional knowledge while producing high quality work for clients.
Students serve as firm executives, account executives, account managers and team members for a wide range of both paid and pro bono accounts.
Students are responsible for coordinating and maintaining each account while adhering to the highest ethical and professional standards.
Both clients and students benefit from PRaction’s dedication to professionalism and excellence. PRaction is the first non-professional firm honored with a Public Relations Society of America (PRSA) Pepperpot Award for public relations excellence. Some awards include:
- 2006 Pepperpot Award: Philadelphia Phillies Crisis Communication Plan
- 2006 Frank X. Long Award recipient for public relations excellence in writing
- 2004 Pepperpot Award: Cherry Hill Public Library Public Relations Plan
Mission statement
PRaction will provide quality counsel and effectively represent the public relations needs of its clients, while expanding professional knowledge and creating highly qualified public relations practitioners.